Kim Kardashian’s unforgettable Balenciaga autumn/winter 2022 runway look has become an iconic part of her fashion legacy, joining the ranks of other memorable moments like her veiled appearance at the Met Gala in 2021 and her homage to Marilyn Monroe a year later. This have all set a high bar for audacious fashion statements. Recently, Gigi Hadid graced the Vetements spring/summer 2025 runway at Paris Fashion Week, donning a striking outfit that bore a striking resemblance to Kim’s packing-tape ensemble. The vibrant yellow get-up immediately sparked recollections of Kim’s unforgettable entrance into Le Bourget, leaving fans in a nostalgic frenzy.
Gigi Hadid all wound up on the Vetements SS25 runway. (Photo by Peter White/Getty Images)
In her turn on the runway, Hadid showcased a minidress fashioned entirely from wound-up DHL tape. This bold choice was not just a fashion statement; it was also a powerful reminder of the everyday inspirations that drive the creative vision of the Gvasalia brothers. Guram Gvasalia, who took the helm of Vetements after his brother Demna left to concentrate fully on Balenciaga, has continued to push boundaries in fashion. Alongside musical icons like Travis Scott and J Balvin, Hadid demonstrated the innovative spirit that both Demna and Guram have embodied since founding Vetements in 2014.
This duo revolutionized the traditional fashion show format with their groundbreaking spring/summer 2017 presentation, which was notable for featuring a series of collaborations with recognizable brands like Hanes, Champion, Levi’s, and Dr. Martens. Such inventive approaches are emblematic of the Gvasalia brothers’ unyielding quest to bring fresh perspectives to the runway, all while seamlessly blending the worlds of high fashion and everyday life. As Hadid continued her fashion journey, later walking for Victoria Beckham in a stunning green Atonement-inspired dress, it was clear that the spirit of audacity and innovation remains central to fashion’s evolving narrative.
