Hailey Bieber’s skincare brand, Rhode, has just introduced a new face to its lineup: the legendary supermodel Claudia Schiffer.
In a campaign unveiled yesterday, Schiffer graces the spotlight for Rhode’s latest product launch, a luxurious moisturizing treatment known as Butter Balm, priced at $38. This new offering will be accessible starting October 28th through Rhode’s online store.
Having appeared on over 1,000 magazine covers throughout her illustrious career, Claudia Schiffer has solidified her status as a fashion icon since the 1990s. Now at 54 years old, she represents a unique brand ambassador approach for Rhode, especially when compared to the younger faces the brand has previously collaborated with, like Candice Swanepoel and Jasmine Tookes.
While Rhode has garnered attention for its popular tinted lip balms and matching smartphone accessories, the brand is expanding its range in 2024. This year, they have ventured into new territory by launching their very first makeup product, Pocket Blush, in June, alongside a cleanser that debuted in January.
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