The Evolution of Victoria’s Secret Angels
Victoria’s Secret, traces its origins back to the 1970s. However, it wasn’t until 1997 that the brand popularized the term “Angel,” which initially referred to a specific line of lingerie. Over time, the term evolved to designate the elite group of models who represented the brand, catapulting several of them into superstardom. Iconic figures like Tyra Banks, Heidi Klum, and Gisele Bündchen became household names, largely due to their association with the Victoria’s Secret Angel brand.
When models were awarded the Angel title, it came with an array of exclusive privileges. They were often featured prominently in Victoria’s Secret marketing campaigns and had the unique opportunity to walk the runway in the brand’s famed fashion shows. Perhaps most prestigious was the chance to model the coveted Fantasy Bra—an exquisite piece of lingerie adorned with precious gems and crafted specifically for the annual show.
Despite its success, the label decided to retire the Angel title in 2021 as part of a broader effort to transform its brand image. Following this rebranding, the annual fashion show made a comeback, leaving fans curious about the potential revival of the Angel title.
As part of this reflection, WWD (Women’s Wear Daily) revisits over two decades of Victoria’s Secret Angels. Fans can expect a blend of past and present Angels to strut down the runway in the revamped Victoria’s Secret Fashion Show scheduled for October 15.
A Look Back at Iconic Angels
- Karen Mulder
Years: 1996 to 2000
Fashion Shows: 1996 to 2000
As one of the pioneering Angels, Karen Mulder set the standard by being the first to wear Angel wings during the 1998 Victoria’s Secret Fashion Show. Her contributions extended to ad campaigns and catalogs, as she was part of the brand’s early marketing efforts alongside other legendary models. - Tyra Banks
Years: 1997 to 2005
Fantasy Bras: 1997, 2004
Tyra Banks made history as the first Black model to grace the Victoria’s Secret catalog cover in 1996. Joining the Angel roster in 1997, she quickly became a fan favorite, showcasing the luxurious Fantasy Bra during her tenure. Banks returns to the runway in 2024, much to the excitement of her fans. - Helena Christensen
Years: 1997 to 1998
Helena Christensen was a vital presence during her year as an Angel, prominently featured in campaigns for the brand. After a brief stint, she shifted her focus to photography, co-founding Nylon magazine. - Stephanie Seymour
Years: 1997 to 2000
The first Angel to participate in the inaugural Victoria’s Secret Fashion Show, Seymour later launched her own lingerie brand, Raven and Sparrow, showing her sustained passion for intimates. - Daniela Pestova
Years: 1997 to 2001
Daniela’s legacy with Victoria’s Secret includes modeling the Fantasy Bra, worth $5 million, making her one of the brand’s memorable faces. - Laetitia Casta
Years: 1998 to 2000
Casta’s brief but impactful involvement in the brand concluded after she voiced her feelings of being objectified. - Chandra North
Years: 1998
Despite a fleeting career as an Angel, North leaves an impression from her participation in the fashion show.
Through the years, Victoria’s Secret Angels have come to symbolize a blend of glamour, luxury, and empowerment. These women have set trends and defined beauty standards, and as the brand continues to evolve, the spirit of the Angels will likely resonate with fans both old and new. The upcoming Victoria’s Secret Fashion Show promises to honor the brand’s storied history while paving the way for a bold new era.
