The iconic connection between Gucci and its muse, Blondie frontwoman Debbie Harry, has come full circle with the unveiling of the Italian fashion house’s Cruise 2025 campaign, aptly titled We Will Always Have London. The rockstar’s presence in this campaign marks a significant homage to her contribution to music and pop culture, further cementing Blondie’s legacy within fashion narratives.
The captivating campaign was photographed by Nan Goldin, a luminary known for her evocative imagery that reflects the pulse of American counterculture during the late 20th century. The visuals emanate a cinematic vibe, featuring Harry in a black cab, flanked by her faithful dog on one side and the luxurious Gucci Blondie bag on the other, encapsulating both elegance and a nod to urban life in London.
Explore the stunning images from the Gucci Cruise 2025 campaign and admire the newly revealed Gucci Blondie bags below.
The Gucci Blondie bag has emerged as the highlight accessory from the Cruise 2025 fashion show. Under the artistic direction of Sabato De Sarno, the classic bag has been reimagined with updated proportions and details, balancing elegance with functionality, and allowing for enhanced practicality. Featuring meticulous saddle stitching and a refined leather handle, the bag exemplifies the artisanal excellence of the Italian luxury brand. This new iteration is made available in a variety of opulent materials, including Tuscan leather, supple suede, and the distinguished GG Monogram canvas. Available in four sizes—mini, small, medium, and maxi—this season the bag is adorned in vibrant colors, such as Gucci Rosso Ancora, capturing the essence of the brand’s signature shade.
Moreover, De Sarno has skillfully reinterpreted the most emblematic feature of the Gucci Blondie: its circular logo, which harks back to the 1970s and highlights the dual G’s that pay tribute to the founder, Guccio Gucci. Across the new collection, the logo makes appearances in both padded leather and enamelled brass, showcasing the blend of tradition and modernity.
In this campaign, both the Blondie bag and Debbie Harry take center stage, but the vibrant city of London is equally pivotal. The Italian fashion house shares a deep-rooted connection with London; it was in this city that Guccio Gucci first found inspiration while working as a lift attendant at the opulent Savoy Hotel to establish his leather goods company. A hundred years later, creative director Sabato De Sarno showcased Gucci’s Cruise 2025 collection at London’s iconic Tate Modern museum, where Debbie Harry made a memorable appearance in the front row. It’s clear that for Gucci, London will always hold a special place in its history and future.
