Jennie from BLACKPINK has taken the music and fashion world by storm with her latest single, “Mantra”. The song has been gaining massive attention, especially with eye-catching promotions lighting up Times Square. Fans in New York have been greeted by enormous LED billboards showcasing clips from the music video, making Jennie’s presence impossible to miss. These towering ads are a clear sign of just how influential she is, both as a K-pop star and a global fashion icon.
The “Mantra” music video, like much of Jennie’s work, is a visual feast. It blends edgy, modern aesthetics with a nod to her signature elegance. The video’s scenes move from sleek, minimalist sets to more dramatic, high-fashion moments, all while Jennie exudes confidence and power. Her fashion choices are bold, mixing streetwear with haute couture, featuring oversized blazers, daring cut-out dresses, and intricate accessories that add a touch of luxury to every frame.
As usual, her style is pushing boundaries. In one standout scene, she pairs a sleek black outfit with silver, futuristic accessories, perfectly capturing the rebellious yet polished vibe of the song. The video also plays with a lot of black and red tones, creating a dark, mysterious energy that perfectly fits the track’s vibe.
The song itself, “Mantra”, is a powerful anthem about self-empowerment and confidence, themes Jennie consistently represents. Its catchy beat and commanding lyrics make it feel like both a personal declaration and an invitation for listeners to embrace their own power.
Seeing Jennie in Times Square is just the latest example of her massive influence not just in music, but also in fashion and pop culture. “Mantra” is more than just a song; it’s a cultural moment, and Jennie is continuing to prove why she’s a leader in every space she steps into.
