This week, Chanel is set to reveal its spring/summer 2025 collection, marking a significant moment as this is the first collection fully designed without a creative lead since Virginie Viard departed the fashion house back in June. Her exit has sparked ongoing speculation about potential successors. Among the names swirling around are Hedi Slimane, who has been rumored to be leaving Celine for several months, as well as New York designer Thom Browne, and Jeremy Scott, who was spotted apartment hunting in Paris this summer, raising questions about whether he could be a fitting successor to the late Karl Lagerfeld and his vibrant aesthetic.
Currently, the spotlight is on Simon Porte Jacquemus, as many speculate whether he could be the next creative director. However, Chanel is taking its time in announcing an official replacement, especially since the brand has several public figures who can currently fill the gap. Notably, Jennie Kim, a former model for Jacquemus, was recently seen at Incheon Airport wearing an ensemble that included a collarless jacket, stylish hot pants, quilted Mary Janes, and a large cross-body bag — all from Chanel. This appearance highlights her role as a representative for the brand, and she is expected to be a prominent figure at the upcoming presentation in Paris.
Jennie’s connection to Chanel is well-established. She was the last muse chosen by Karl Lagerfeld before his passing in 2019 and has starred in various significant advertising campaigns during Viard’s time. Her strong ties to the brand have enriched her wardrobe; for instance, she wore a reimagined look from Lagerfeld’s autumn/winter 1990 collection to the 2023 Met Gala, and at the Cannes Film Festival, she donned a stunning lace-embroidered bridal gown. Furthermore, her performances with the music group Blackpink frequently feature Chanel’s classic pearls, tweeds, and twinsets.
As the excitement builds around Chanel’s continuous evolution, it raises an interesting question: What is the need for a new creative director when there is already a “Human Chanel” making waves in the industry?
Chanel Pre-Owned 2021-2022 Bucket Shoulder Bag
Han Myung-Gu
As Chanel prepares for this exciting new chapter, the world will be watching closely to see how the brand continues to honor its rich heritage while simultaneously embracing fresh creativity.
