Drawing inspiration from the passionate world of flamenco, the Colombian designer infused her collection with subtle, yet impactful alterations to traditional silhouette forms.
The collection featured long, billowing sleeves and draped shawls casually slung over the shoulder, imbuing the designs with a laid-back bohemian flair that complements the lively spirit of dance. Ortiz shared her vision, stating, “I envisioned someone having a good time and dancing, and how the draping of the fabrics would flow and move like part of the body.” This approach not only emphasizes the physical aspect of wearing the garments but also celebrates the joy and freedom of movement that fashion can inspire.
Adding to the dynamic energy of the collection were skirts adorned with layers of delicate beading that created a stunning visual and auditory experience as they glided down the runway. These palm-tree print skirts practically sang with movement, while pieces embellished with sequins offered layered bursts of shine. Ortiz is known for her mastery of embroidery and the use of raffia to add depth and texture to her fabrics, and this season’s incorporation of bugle beading and paillettes provided another layer of intrigue and volume, captivating the audience.
Vibrant hues of jade and fern green emerged beautifully against the calming backdrop of warm neutral shades, such as rich chocolate and deep mahogany. This thoughtful color palette created a harmonious balance, inviting attention to the vibrant details and intricate designs of her collection.
Johanna Ortiz recently opened a luxurious four-story flagship store in New York, which debuted in June. This stunning space features two levels dedicated to retail, alongside various rooms curated for gowns, ready-to-wear pieces, resort-wear, swimwear, and her unique homeware lines. This shopping experience allows customers to fully engage with the essence of the Ortiz brand, fostering a closer relationship between the designer and her clientele.
Notably, Ortiz has been responsive to her customers’ requests, such as the demand for coats. She expressed her desire to connect with her audience by asking, “What does the Johanna Ortiz woman want? What do they need from me as a designer?” This interactive dialogue reflects her commitment to meet the evolving desires of her clientele, enhancing her designs with their specific needs in mind.
Looking ahead, Ortiz is set to launch a series of pop-up shops in prestigious locations such as Bal Harbour and Palm Beach, Florida. With her unwavering focus on creating fun and wearable pieces, she continues to hit all the right notes, keeping her designs fresh, exciting, and relevant.
