One of the most talked-about moments from Victoria’s Secret’s reimagined 2024 show was how it fully embraced diversity and body positivity in a way we hadn’t seen before. The brand has taken a bold new direction, focusing on celebrating women of all ages and sizes, pushing a broader concept of beauty. Supermodel Kate Moss, who reminisced about the old shows as “enjoyably cheesy,” praised the updated vision, calling it undeniably cooler and more relevant.
This year, Emmanuelle Alt, former editor-in-chief of Vogue Paris, was brought on to style the show, and her involvement was one of the key reasons for Kate’s participation. “She’s one of my favorite stylists,” Kate shared with Vogue in an exclusive interview, expressing confidence in Alt’s meticulous eye for detail, which helped her feel at ease stepping back onto the runway.
Even with that support, Kate admitted she felt a bit nervous. It had been a while since her last runway appearance, and the scale of this event brought back some of those familiar pre-show jitters. “It’s always exciting, but I still get butterflies,” she said. The preparation was much more intense than before—models now arrive eight hours early for hair and makeup, a far cry from the fast-paced schedules of her earlier modeling days.
Despite the nerves, having familiar faces around made it special for her. Her daughter, Lila, was also walking in the show, looking stunning in a soft pink lingerie set with a fringed jacket. Kate’s longtime friends, Joan Smalls and Carla Bruni, were also part of the runway, which created a sense of reunion for the supermodel.
For Kate, both she and her daughter being part of this new Victoria’s Secret era symbolized the brand’s efforts to connect with a wider audience. “Everyone wears clothes, not just 22-year-olds,” Kate emphasized, highlighting the importance of showing older women and various body types. She believes the fashion industry has come a long way in becoming more inclusive, and the 2024 show was a reflection of this positive change. Victoria’s Secret is now focusing on a more realistic, relatable vision of beauty that embraces women in all their diversity.
