Kylie Jenner made a striking appearance at Sprinter’s pop-up event in New York on Sunday, showcasing her canned vodka soda brand’s vibrant blue aesthetic. She donned an eye-catching vintage navy Gianni Versace dress that dates back to 1994, complete with a square neckline and glossy fabric that imparted a captivating wet look to her ensemble.
Accessorizing her stunning outfit, the reality star, social media influencer, and entrepreneur opted for glimmering silver peep-toe pumps by Christian Louboutin, beautifully complemented by a crystallized can of Sprinter. With her dark hair elegantly styled in soft waves, Jenner’s makeup featured a delicate pink blush paired with a nude lip, creating a fresh and youthful appearance.
Jenner has collaborated with stylist duo Alexandra and Mackenzie Grandquist since 2021, curating her looks for numerous high-profile events, including the prestigious CFDA Awards, the Met Gala, and Paris Fashion Week, where she continues to captivate audiences and fashion enthusiasts alike.
Earlier this year, Jenner launched her own liquor brand, which features four delicious flavors: Black Cherry, Lime, Grapefruit, and Peach, marking her foray into the beverage industry. Her venture aligns with her sister Kendall Jenner’s successful 818 Tequila brand, which debuted in 2021, showcasing the entrepreneurial spirit within the family.
Recently, Kylie made headlines at Paris Fashion Week, where she closed the highly anticipated Coperni spring 2025 fashion show held at Disneyland Paris—the first runway event ever to take place at the iconic theme park. Her appearance generated a staggering $17 million in media impact value (MIV) for the brand, illustrating her remarkable influence in the fashion and entertainment landscape.
Coperni’s new collection, inspired by classic Disney characters ranging from beloved princesses to infamous villains, showcases the brand’s unique blend of technology and fantasy. At the runway show, held against the captivating backdrop of the Sleeping Beauty Castle, Jenner walked the runway in a magnificent black ballgown paired with embellished opera-length gloves, evoking a sense of fairy-tale royalty.
The Coperni presentation proved to be a spectacular success, generating $16.8 million in MIV and outperforming over 91% of brands during Paris Fashion Week this season. Remarkably, 58% of the show’s coverage mentioned Jenner, underscoring her substantial impact on the fashion industry. MIV, a proprietary metric, assigns a monetary value to marketing strategies across various platforms, including print, online, and social media, further highlighting Jenner’s value as a brand ambassador.
Below are images capturing Kylie Jenner’s surprise visit to the Sprinter fruit stand pop-up in New York, where her classic style and entrepreneurial endeavors continue to shine brightly.
