This holiday season, Saks Fifth Avenue is taking a new approach to its famous festivities, canceling its popular light show for the first time in nearly 20 years. Saks announced the change as part of cost-saving measures during a tough year for luxury retail, while still aiming to honor the spirit of the season. Located right across from Rockefeller Center, the flagship store will instead spotlight its elegant facade and architectural significance for its 100th anniversary, focusing on festive window displays that will debut later in November.
The decision surprised many fans who look forward to Saks’ holiday light show tradition, which, until now, had been a staple since 2004. In 2022, the light show featured a collaboration with Dior, with actress Jennifer Lawrence making an appearance to celebrate the launch. Saks previously indicated plans for an “illuminated display” as part of its holiday campaign, so the recent cancellation seems to have been a late-breaking change.
As Saks preps for its centennial, it’s taking a practical approach to manage financials for its future. A Saks representative stated, “Like others, we are carefully managing our business to ensure the company is best-positioned.” This year has seen similar shifts across luxury brands, adapting their public engagement while balancing budgets.
This move coincides with Saks’ parent company, Hudson’s Bay Company (HBC), closing a major acquisition of competitor Neiman Marcus for $2.65 billion, adding pressure to streamline operations. With these changes, Saks’ New York holiday presence may look different, but it’s clear they’re dedicated to creating a memorable experience, blending celebration with smart business strategies.
