NEW YORK, United States — In a groundbreaking move, Sephora has emerged as the first major retailer to commit to dedicating 15 percent of its shelf space to products from Black-owned businesses. This initiative represents a significant step forward in promoting diversity and equity within the retail industry.
According to a statement released by the company on Wednesday, this pledge forms part of a comprehensive, long-term strategy aimed at diversifying their supply chain. Sephora expressed its dedication to creating a more equitable platform for Black-owned brands to flourish. The initiative also includes efforts to enhance access to venture capital for Black entrepreneurs and to invest in their growth and development.
This commitment goes beyond mere words of support often seen in corporate statements, especially following the heightened awareness around racial issues spurred by recent movements like Black Lives Matter. Rather than simply voicing solidarity, Sephora has taken actionable steps to back its promises with tangible financial support and investment into Black communities.
The pledge aligns with the mission of the 15 Percent Pledge organization, a grassroots initiative launched in response to civil unrest following the tragic police killing of George Floyd in Minneapolis. The group’s name refers to the approximate percentage of the U.S. population that identifies as Black, underscoring the need for greater representation in retail. The organization advocates for substantial retail commitments that, if upheld by various corporations, could lead to an infusion of approximately $14.5 billion into Black communities. Unfortunately, Black-owned businesses have historically encountered barriers in securing investment and establishing connections with larger distributors, and they have been disproportionately affected during the ongoing coronavirus pandemic.
Sephora, owned by the French luxury conglomerate LVMH, operates over 400 stores across the United States and offers a wide range of beauty products from popular brands, including Marc Jacobs and Charlotte Tilbury. Notably, Sephora features nearly 300 brands, several of which are Black-owned, such as Rihanna’s celebrated Fenty line.
In an Instagram post, Sephora acknowledged that while taking this pledge is a significant step, they recognize that more work lies ahead. They encouraged other businesses to join this initiative to help drive meaningful change within Black communities and to uplift Black entrepreneurs.
Written by Jordyn Holman and Gerald Porter Jr.
