The 2024 Victoria’s Secret Fashion Show was a star-studded affair, and one of the night’s standout moments came when South African singer Tyla took the runway in New York City on October 15. Known for her dynamic performances, Tyla performed a medley of hits from her self-titled debut album, setting a vibrant backdrop as models returned to the Victoria’s Secret runway for the first time in six years.
Her presence was more than just electrifying—it was a media sensation. Tyla’s performance and red-carpet appearance reportedly generated an impressive $2 million in media impact value (MIV), as measured by Launchmetrics. MIV, a key indicator of brand visibility and engagement, calculates a true monetary value based on marketing efforts across digital and social media. With just four social media posts, Tyla captured the audience’s attention and elevated the Victoria’s Secret Fashion Show’s overall media value.
Besides her performance, Tyla’s red-carpet appearance was another highlight. She wore a stunning pink gown by designer Salih Balta that embodied the playful spirit of Victoria’s Secret. The gown featured strategically placed cutouts, a daringly elegant train, and was complemented by sparkling accessories—a diamond choker, layered rings, and bedazzled open-toe heels—that made her look both modern and timeless.
Tyla wasn’t the only musical act to make an impact; Lisa from Blackpink performed twice, generating a notable $1.6 million in MIV from just one social media post. Together, their performances contributed to the 2024 show’s record-breaking MIV of $304.8 million—comparable to New York Fashion Week’s spring 2025 collections.
This highly anticipated return was broadcast live on Prime Video and featured iconic Victoria’s Secret figures like Tyra Banks, Candice Swanepoel, Alessandra Ambrosio, and Taylor Hill. The evening celebrated both classic and contemporary beauty, as new models like Paloma Elsesser and Devyn Garcia shared the spotlight. Alongside Tyla, musical legends like Cher and Lisa brought the night to life, blending music and high fashion in a way that underscores Victoria’s Secret’s iconic presence in pop culture.
