Situated on the northernmost island of Hokkaido in Japan, Niseko has gained a stellar reputation among skiing and snowboarding enthusiasts, renowned for its exceptional powder snow and opulent winter retreats. Luxury accommodations abound in this idyllic region, including the upscale Higashiyama Niseko Village, a Ritz-Carlton Reserve (with rates starting around $1,820 during the winter season) and the elegant Park Hyatt Niseko Hanazono (from approximately $581 in winter). Although the area has always been popular, it has typically flown under the radar compared to major North American ski resorts like Whistler and Vail, which have a more extensive scale.
This tranquil ambiance is poised for transformation, as Niseko is on the brink of a significant expansion, attracting a host of luxury hotel chains and brands set to make their mark in the region over the next several years.
One of the most awaited additions is Aman Niseko, which is scheduled to open its doors in 2027 on the picturesque slopes of Mount Moiwa, having initially targeted a 2023 launch before the pandemic caused delays. Following the successful opening of its first Japanese property in Kyoto, Six Senses is also gearing up to establish a Niseko resort near the Hirafu area, eyeing a launch in either 2027 or 2028. Additionally, the esteemed Japanese luxury brand Hoshinoya, recognized for its stylish and minimalist take on traditional ryokans, is set to open its ninth location and first property featuring residences—a project named Hoshinoya Lodge Niseko. This exciting venture, planned for 2028 in Kutchan, will boast ski-in/ski-out access, further enhancing the region’s appeal.
Courtesy of Higashiyama Niseko Village
The surge in development isn’t confined to just high-end resorts. The area’s rich hospitality scene is expanding with exciting new offerings, including the upcoming New World La Plume Niseko Resort, a luxury property under the Rosewood Hotel Group that is set to launch this year. Meanwhile, Marriott has plans to introduce a new Moxy Hotel in Niseko Village in the near future, further diversifying the lodging options available to visitors.
With all these exciting developments on the horizon, now presents an exceptional opportunity to experience Niseko’s remarkable powder, lovingly referred to as “iconic JAPOW” by Panch Ratnavale, the resort director at Higashiyama Niseko Village, before the anticipated influx of travelers descends upon the region.
For those visiting in the meantime, luxury experiences abound. Guests at Niseko Village can access ski-in/ski-out convenience, indulge in an indoor-outdoor onsen, and enjoy an inviting atmosphere filled with cozy fireplaces and warm throw blankets. Rooms are spacious and contemporary, featuring deep stone soaking baths that embody the essence of Hokkaido hygge.
The philosophy at Higashiyama Niseko Village centers around ‘Kachou Fuugetsu,’ a Japanese concept that encourages individuals to discover themselves through an interaction with nature. Ratnavale elaborates, “During their stay, travelers are encouraged to explore the local origins of the food on their plates, appreciate the power of solitude while on a mountain walk or ski run, and enjoy the healing elements of Japan’s hot springs for an experience rooted in discovery and harmony.”
The growth and revitalization of the region aren’t limited to resorts; the culinary landscape is also evolving rapidly. Hirafu has long been known as the center for dining and nightlife within the area, but now Niseko Village is stepping into the spotlight with an expanded selection of restaurants and bars. A new complex has debuted that includes Gogyo, a ramen shop from the renowned Ippudo chain, as well as Baby Crosta, which is led by chef Yuichi Abellare, one of Asia’s most celebrated pizzaiolos. Abellare also offers an exclusive pizza omakase tasting menu above the restaurant. This year also saw the opening of Niseko-yo, a vibrant blend of innovative gastronomy and nightlife experiences in the village center. A unique two-concept venue can be found at Chuya, a teahouse that transforms into an evening cocktail bar helmed by the team from Kuala Lumpur’s Penrose.
As Matthew Goh, who managed the bar program at Chuya last season, noted, “There’s enough now in Niseko Village that it drew me up here from Kuala Lumpur to spend the winter, and the plan is to come back next year as well.”
The bar scene is thriving as well, with the Mandala Club making waves—operated last season by bar veteran Elliot Faber, who brought in a notable roster of acclaimed bartenders for special events. The two-story ski clubhouse boasts a separate restaurant and bar, merging flavors inspired by both the classic Alpine ski chalet and the surrounding Hokkaido landscape. Chef Esca Khoo’s standout dishes included a katsu-style schnitzel and potato rosti topped with Hokkaido uni, while the drinks menu showcased a wide range from sake to Champagne to bespoke cocktails.
A highlight during your visit to Higashiyama should be an omakase experience at Sushi Nagi, where the daily menu features an exquisite selection of the freshest and rarest Hokkaido delicacies.
In the Hanazono area, the Park Hyatt Niseko impresses with a variety of dining options, featuring restaurants that celebrate traditional Japanese cooking styles, such as robata grilling and teppanyaki. Moreover, Molière Montagne stands as a culinary highlight, where Hokkaido’s fresh ingredients meet French culinary artistry, with offerings crafted by three-Michelin starred chef Hiroshi Nakamichi.
In the coming years, those eager to experience the best of what Niseko has to offer may want to consider organizing their trips outside of the peak winter season. While the legendary JAPOW is a significant draw, this vibrant destination has much to offer year-round.
“There are fewer people during the shoulder season, and the weather is mild,” explains Ratnavale. He encourages travelers to explore local markets, hike the scenic trails, and appreciate the beauty of changing seasons with blossoming flowers and an array of produce coming into season.
As temperatures rise, the region attracts golf enthusiasts to prestigious sites like the Arnold Palmer-designed Niseko Golf Course and Hanazono Golf Course. Outdoor lovers will find abundant trails perfect for cycling, mountain biking, and hiking, while water sports enthusiasts can partake in exhilarating rafting and kayaking experiences on the region’s rivers.
“Our vision is to evolve Niseko into the ‘Whistler of the East’ in the not too distant future,” Ratnavale asserts, emphasizing the exciting potential ahead for this already prominent destination.
