For as long as I can remember, my makeup routine followed a consistent order: skincare first, then foundation, and finally a bit of concealer. However, after a conversation with renowned makeup artist Diane Kendal, I’m making a change. Currently the creative director for Rabanne Beauty, Kendal suggests applying concealer as the first step in the makeup process. “This method allows you to use less product overall while effectively covering imperfections from the start,” she explains. “The result is a more natural look for your skin.”
Kendal stresses the importance of prepping the skin before applying concealer. “Properly preparing your skin is essential; it helps prevent the product from settling into fine lines or highlighting texture,” she advises. One of her favorite techniques is using rose water as a toner and allowing her moisturizer to absorb for a few minutes. “Then, I gently dab off any excess with a tissue. This ensures my skin feels nourished without being greasy, which can lead to over-applying makeup.”
Kendal highlights a frequent mistake: applying concealer too close to the lash line, which can create the appearance of dark bags under the eyes. “This technique often emphasizes bags instead of hiding them,” she explains. To achieve a better result, she recommends placing three to four small dabs of concealer on the darker areas, known as the tear trough, and blending outward for a smoother finish.
If you decide to include foundation in your makeup routine, Kendal advises using it judiciously. “Many people think that applying a thick layer of makeup will hide imperfections. In reality, too much product on raised blemishes can accentuate uneven skin texture,” she notes. Instead, she suggests using a green color corrector on any blemishes or veins you want to conceal. “This evens out your complexion, allowing you to use less foundation overall.”
Lastly, Kendal shares a useful tip from backstage at fashion week: “Some models dip their faces in a bowl of ice-cold water for a few seconds before applying makeup. This method can help reduce puffiness and swelling, making it easier to conceal any puffiness around the eyes.”
