Tommy Hilfiger, a subsidiary of PVH Corp., has announced an exciting collaboration with global superstar and versatile artist Jisoo for its fall 2024 advertising campaign. As a prominent figure in both the music and acting industries, Jisoo takes center stage in this highly anticipated showcase.
In an exciting visual narrative, the campaign follows 29-year-old Jisoo as she journeys through the streets of New York City on an open-top bus. Against the backdrop of iconic landmarks, she showcases a selection of modernized prep classics from the fall 2024 collection, featuring standout pieces such as a stylish camel wool coat, a chic Breton-striped cardigan, and a trendy denim skirt that embodies contemporary elegance.
Courtesy of Tommy Hilfiger
Expressing her excitement about this collaboration, Jisoo commented, “Partnering with Tommy is a dream come true. I am overjoyed to find myself in New York, walking alongside an icon of the city, Mr. Tommy Hilfiger. His latest collection beautifully combines femininity and a modern sensibility that resonates deeply with my personal style.”
Courtesy of Tommy Hilfiger
Tommy Hilfiger expressed his admiration for Jisoo, stating, “Jisoo is an undeniable force within the K-pop industry. Her blend of confidence, calmness, and powerful presence distinctly highlight her unique style. She is the perfect ambassador for our new collection of prep classics, and I’m incredibly excited to welcome her into the Tommy family.”
Jisoo first gained fame as a member of the globally renowned K-pop group Blackpink, and has since successfully ventured into a career as both a singer and actress. She notably attended Hilfiger’s spring 2025 show during New York Fashion Week, which took place on the decommissioned Staten Island Ferry. Additionally, she is set to appear in the upcoming 2025 K-drama series titled “Newtopia.”
Courtesy of Tommy Hilfiger
The highly anticipated fall collection from Tommy Hilfiger will be available for purchase on tommy.com, through Tommy Hilfiger retail outlets globally, as well as select wholesale partners, ensuring accessibility for fashion enthusiasts throughout the season.
Known for her influence in the fashion realm, Jisoo has been the face of an array of global brands, including Dyson, Alo Yoga, Self-Portrait, Dior Beauty, and Cartier, solidifying her status as a fashion icon.
