Meet Wladimir, the Feline Icon of Boucheron
At Boucheron, the storied Parisian jeweler, luxury isn’t just about diamonds and gemstones—it’s also about a charismatic feline named Wladimir. This fluffy black cat has become something of a legend at the maison’s historic flagship boutique on Place Vendôme, and his presence has woven itself into the very fabric of the brand.
Wladimir’s story dates back to when he first appeared at the boutique, initially charming Boucheron’s team and quickly becoming a beloved mascot. His sleek, mysterious appearance made him the perfect emblem of the house’s luxurious and timeless elegance. Over time, Wladimir transitioned from being the shop’s unofficial companion to becoming a symbol of Boucheron itself, regularly appearing in brand campaigns and product designs.
In 2018, as part of Boucheron’s 160th anniversary, Wladimir was immortalized in the brand’s high jewelry collection. Pieces featuring the iconic cat showcased his regal charm through masterful designs, with black onyx and diamonds capturing his likeness in brooches, necklaces, and rings. His image represents the elegance and playful spirit that Boucheron embodies, blending the house’s rich heritage with a sense of modernity.
Today, Wladimir continues to be a muse for the house. Whether in person or through his presence in the jewelry collections, the black cat is a constant reminder that luxury can have a touch of whimsy. Visitors to the flagship boutique might even spot him lounging, living up to his reputation as the jewel of Boucheron.
With Wladimir as its symbol, Boucheron has proven that true luxury can be about more than precious stones—it can also come in the form of a cherished, captivating companion.
